The Idea

In a design process, I use personas to empathize with the target audience, the learners. There are various types of personas used in Design Thinking, I used a mix between Engaging Personas and Fictive Personas.

The Design

I created two characters as personas to understand the participants of the seminar on a deeper level. The following information are included in the personas:

• educational and professional background
• general goals and expectations toward the seminar
• pain points and anxities
• way of thinking and attitudes
• everyday life routines and ambitions

The Result

The goal is to create appealing and complex characters which can be used through the design process.