Case Study
Storytelling for Branding (EN)

In this case study, I have developed a live workshop as well as an e-learning module for a seminar with the name Storytelling in Branding – How you reach your target audience with your unique story. The e-learning solution complements the live workshop, the blended learning gives the learners the opportunity attain a broader knowledge about the topic as well as reinforce their knowledge.

For the process, I have used the ADDIE model and followed Gagne´s 9 Events of Instruction in particular for the live seminar storyboard. Furthermore, I have used the Kirkpatrick Model: Four Levels of Learning Evaluation for the evaluation process.

• • Analysis
    • Personas Martina & Emil
    • Seminar Blueprint: Goals and Objectives
  • Design
    • Storyboard Live Seminar
    • Storyboard e-Learning module
  • Development
    • e-Learning module (Articulate Storyline)
  • Implementation
  • Evaluation
    • Formative Evaluation Plan: Reaction, Transfer & Results