Case Study
Storytelling for Branding 
(EN)

In this case study, I have developed a live workshop as well as an e-learning module for a seminar with the name Storytelling in Branding – How you reach your target audience with your unique story. The e-learning solution complements the live workshop, the blended learning gives the learners the opportunity attain a broader knowledge about the topic as well as reinforce their knowledge.

For the process, I have used the ADDIE model and followed Gagne´s 9 Events of Instruction in particular for the live seminar storyboard. Furthermore, I have used the Kirkpatrick Model: Four Levels of Learning Evaluation for the evaluation process.

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